When Levi's wanted its audience to follow their instincts,
we thought what better way to nudge them to do so, than by leading with example?

So we did just that. We sent Levi's store mannequins on a quest around 3 cities to follow their instincts - while one sipped tea at Carter Road in Mumbai, another hung out at DLF Cyberhub in Gurgaon.

And as each mannequin made a day out of following their instinct, the crowd joined in, to cheer them and to be a part of the whole experience.